The complete plug-and-play playbook for recovering pipeline your sales team already paid for — without hiring another rep.
We deploy this exact system for clients on a pay-per-performance model. You only pay per qualified booked call. No retainers, no lock-ins, no risk.
15 minutes. No obligation.
They're paying for leads, running ads, and generating enquiries — then watching 60–70% of them die in the CRM because no one had time to call back. This system fixes that.
If you're spending money on leads but your follow-up is broken, you're not running a lead generation problem. You're running a profit margin problem. This system fixes it.
Open your phone right now. Check your SMS inbox. Count how many messages from brands look like this:
"Hi! It's [Company]. We noticed you enquired about solar last year. We have an AMAZING BLACK FRIDAY DEAL — 40% off installations this week only! Click here to book: bit.ly/xxxx. Reply STOP to opt out."
Response rate: <1%. It's a pitch, not a conversation. It includes a link (spam filter bait). And it treats the lead like a number, not a person.
Every major brand does this. GoDaddy does it. JB Hi-Fi does it. Your competitors do it. Which is exactly why it doesn't work — and why what we're about to show you does.
Most businesses treat SMS like a megaphone. Broadcast to thousands. Hope someone buys. We treat SMS like a one-on-one conversation. Because that's what the channel is built for.
This is the whole system. Two messages. That's it. We book more appointments from these two texts than most agencies produce from 12-message email sequences.
If no reply within 24 hours, send a gentle bump:
The framework is the same. The personalisation is what makes it feel human.
SolarSolar client. 2,000 SMS to leads written off completely. 520 replied. 65 booked calls. $100,000+ in closed revenue. Mortgage broker — 400 SMS, 2 weeks, 27 booked calls. Brisbane buyers agent — $80K pipeline in the first fortnight. Two messages. That's all it took.
"Launched an AI lead activation campaign with Optimo Agency and the early results have been strong. Fast setup, real conversations with dormant leads, and clear time savings for our team."
"Craig helped us re-engage a large number of previously inactive clients with well thought out, effective strategies. He understands our goals, and has delivered results."
"Optimo helped me reactivate my dormant customer database with smart AI-enabled strategies, generating new business from old contacts."
"Craig, James and the tireless, non stop employee they have working for them (AI) are a great team to engage. They really want to do the best by their clients."
Every business has them. Leads that came in 6, 12, 24 months ago. Got one call. Maybe a voicemail. Then nothing. Your sales team won't touch them — they're focused on fresh enquiries. Meanwhile, 20–40% of those dormant leads can be reactivated with the right approach.
Solar client. 2,000 SMS to dormant leads. 520 replies (26% response rate). 65 qualified, booked calls. 5 sales closed worth $5,000–$40,000 each. Over $100,000 in new revenue — from leads the client had completely written off. No new ads. No cold calls. No email blasts.
The same framework from Module 01 applies here, but adapted for leads that have gone cold. The key difference: acknowledge the gap without making it weird.
5,000+ dormant leads in CRM. Staff member had left. Leads gone cold. We ran the 2-step sequence on 400 of them. 170 replied. 27 booked a call or requested an instant callback. Two weeks. No ads. No cold calling. Just untapped revenue sitting in the CRM.
Lead response time has been studied across 3.5 million leads. The findings don't move. Calling a lead within 1 minute produces 391% more conversions than calling at the 2-minute mark. After 5 minutes, lead quality drops 80%. After 30 minutes, you've already lost the deal.
Three response scripts for the three most common scenarios. Edit the bracketed fields. Deploy.
Script 1 — New enquiry (within 60 seconds)If you generate 200 leads/month at $2,000 average deal value, a 5-minute delay costs you over $30,000/month in lost revenue compared to instant response. That's not theoretical — that's measured across millions of leads.
Your sales team is judging 200 leads a month. Most never get qualified properly. Some get over-qualified by reps who only chase obvious wins. The good leads in the middle slip through. A qualification system fixes this by asking the same questions, in the same order, for every lead — without exception.
Once a lead responds to the hand-raiser, the qualification sequence begins. Four questions. Conversational. Designed to extract intent without sounding like an interrogation.
Q1 — Confirm needOnce a lead books a call, the AI passes the full conversation to your rep. They walk in already knowing the need, timeline, and intent. Close rates jump because the rep isn't qualifying anymore — they're closing.
Track this across your team: % of leads qualified, time-to-qualification, conversion from qualified to booked, conversion from booked to closed. If any of those numbers stall, you know exactly where the system is leaking.
Most businesses calculate ROAS on the leads they close. They never calculate what they lost on the leads they never contacted. Run these five numbers. Total takes 5 minutes.
The 0.5 multiplier accounts for the fact that reactivated leads typically convert at half the rate of fresh leads. Conservative estimate.
A business with 1,200 leads/year, 30% never contacted, 40% only contacted once, $8,000 average deal, 20% close rate.
Annual leakage: (360 + 480) × 10% × $8,000 = $672,000 in pipeline left on the table.
If your number lands above $100,000/year — and most do — you have a follow-up problem that's bigger than any other lever you could pull right now.
Most businesses focus on getting more leads. Almost nobody looks at what happens to the leads they already have.
That's not a sales team problem. That's a volume problem. No rep can humanly follow up with 70 leads a week on top of working fresh ones. The 48-Hour Android exists for exactly this gap.
The entire logic is built around one rule: your sales team owns the lead for 48 hours. After that, if no appointment is booked, the AI takes over. The rep never has to think about it.
This is the conversation most businesses skip — and it's why AI deployments fail. Sales reps hear 'AI' and assume they're being replaced. Get ahead of it.
"We're getting 100 leads a week. You can physically work 30 of them properly. The other 70 are going cold and we're losing the revenue. The Android catches those 70 — the ones you don't have time for. Every booking it makes goes straight to your calendar. Your conversion numbers go up. Your workload doesn't."
200 leads/month. Team converting 40% = 120 unworked leads/month. Deployed the 48-Hour Android. Result: 5–10 qualified appointments per day recovered from the drop-off pool. $80,000 in new pipeline added in the first two weeks alone.
"Craig and his team have been amazing at generating us leads and appointments using their AI systems. Would 100% recommend."
"When it comes to generating appointments with AI, Craig and his team deliver results. Would highly recommend."
"My business would not be in the great position it is today without the amazing services that Craig and his team provided."
"I've worked with Optimo for the last 3 years. It's helped me grow my business and provided me with a steady stream of leads for my building firm."